It’s not just women and celebrities who are doing it!
Dr Toni Phillips, Clinical Director at Renew Medica, looks into why more and more men, young and old, are taking advantage of anti wrinkle treatments…
“There has been a noticeable increase in the number of men who come to see me for anti wrinkle treatments, and within this growing trend, I’m seeing two very distinct profiles in terms of the treatment,” says Dr Phillips.
“Firstly, men aged 18-30 are very much in the loop with fashion and grooming. They are highly influenced by the media, their peers and the women in their lives who are having anti wrinkle treatments. They are mainly coming to us for 'preventative' treatments as they understand the importance of starting early and want to maintain their youthful looks. These men want to specifically target frown and forehead lines, as well as crow's feet around the eyes.”
“You then have men over 45 years of age who really start to notice the signs of ageing,” continues Dr Phillips. “They come to me for 'corrective' treatments; softening of lines and wrinkles in the forehead and around the eyes; and for the neck bands and to tighten the jaw line. In the current economic climate, many older men are feeling the pressure at work and are aware of the competition from younger male and female colleagues. They want to make sure they are presenting themselves in the best possible way.”
“At this time of the year, we are also seeing a lot of men who suffer from excessive sweating - armpits, head, palms and feet. They come in for hyperhidrosis treatment which can greatly reduce the amount of sweating in the problem area and really make a difference to their lives.”
“I find that men are usually very systematic in their approach to treatment & they generally know what they want." concludes Dr Phillips. "At the consultation, they want to make sure that the treatment is safe and will be effective for them - and check out my credentials! With their questions answered, they are usually happy to go ahead and make the investment!" |